Visitors to Adastra Vineyards are often surprised to find a mural depicting a 16-foot-tall mammoth residing in the barn. The prehistoric beast is the mascot of Adastra's sister label, Ed's Red.
Ed’s Red is the creation of Adastra co-owner Edwin Richards. For years Edwin had suffered the frustrating scenario familiar to many wine lovers. You buy a $17 bottle of wine. You are just looking for a pleasant drink. Often instead, you get the dire or the mediocre.
Edwin’s solution to this problem is Ed’s Red, a negociant wine designed to appeal to those who expect a decent drink when they shell out $15 to $20 for a bottle.
The phrase “A hefty wine, best paired with mammoth (or vegetarian equivalent)” adorned the back of the first (2004) Ed’s Red bottle, along with a small animal icon. With the 2005 A.D. release, a line drawing of an imperial mammoth moved to front and center on the label.
Current Release: 2012 A.D. Ed's Red
To purchase Ed's Red, visit our Current Releases